Turning Market Intelligence Into Commercial Advantage

Macro Trends • Consumer & Shopper Insights • Category Strategy • Revenue Growth Management

 
 
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About Randy

Organizations don't struggle because they lack data. They struggle because insights aren't consistently translated into commercial action. I partner with food, beverage, and CPG organizations to turn consumer, shopper, category, and Revenue Growth Management insights into commercial decisions that drive sustainable growth. Having led insights and commercial strategy functions within some of the industry's leading companies, I bring both analytical rigor and the operating experience to help leadership teams make smarter commercial decisions with confidence.

Alongside my consulting work, I've led award-winning commercial insights and strategy teams for global food and beverage companies, including:

  • Molson Coors Beverage Company

  • Campari Group (USA)

  • Brown-Forman Corp.

  • C. Mondavi & Family

  • Atkins Nutritionals

Today, I help leadership teams transform market intelligence into commercial advantage, strengthening retailer partnerships, identifying new growth opportunities, optimizing portfolios, and embedding insights into the decisions that drive long-term growth.

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Randy Browne

Speaking Bio

Randy is a seasoned commercial strategy and insights leader who helps food, beverage, and CPG companies turn market intelligence into commercial advantage. He specializes in translating consumer, shopper, category, and Revenue Growth Management insights into commercial strategies that strengthen retailer partnerships, optimize portfolio performance, and drive sustainable growth.

With more than 20 years of experience spanning commercial analytics, category leadership, and business strategy, Randy has held leadership roles with leading food and beverage companies, including Molson Coors Beverage Company, Brown-Forman, Campari Group, C. Mondavi & Family, and Atkins Nutritionals. He also advises leadership teams through his CPG-focused consulting practice, helping organizations embed insights into commercial decision-making.

He holds an MBA from the University of Denver and a BBA from Adrian College. Randy has been a guest lecturer and speaker at the University of Denver's School of Hotel, Restaurant and Tourism Management, Sonoma State University's Wine Business Institute, Boise State University's MBA program, and industry conferences and commercial insights events.

 

Prior Speaking Engagements

Helios AI Webinar, Brewing Uncertainty: What’s Next for Beer’s Key Ingredients, March 31, 2026

SERVICES

Whether you need a commercial growth strategy, pricing optimization, an insights capability assessment, or executive advisory support, I help CPG companies turn market intelligence into better commercial decisions that drive sustainable growth.

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Commercial Insights & Growth Strategy

Macro Trends, Category Strategy, Consumer & Shopper Insights, Market Research (Qualitative & Quantitative), Innovation & Concept Testing

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Commercial Analytics & Data Strategy

Analytics Capability Assessment, Data Strategy & Investment Planning, Dashboard & Visualization Design, Insights Process Optimization

Revenue Growth Management

Pricing Strategy, Price-Pack Architecture, Promotion Optimization, Price Sensitivity & Elasticity Analysis, Trade Investment Effectiveness (ROI), Assortment Optimization

 
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Portfolio & Brand Strategy

Portfolio Strategy, Brand Positioning, Go-To-Market Strategy, Innovation Pipeline Support, Creative & Messaging Research

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Executive Advisory & Strategic Planning

Executive Advisory, Commercial Planning, Scenario Planning & Modeling, Growth Opportunity Identification, Strategic Planning Facilitation, Long-Term Commercial Strategy

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Industry Expertise

Consumer Packaged Goods, Alcoholic Beverages, Food & Beverage, Grocery Retail, Convenience Channel

Clients & companies

 

CLIENTS


COMPANIES WORKED FOR

 
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Contact

 

Boise, ID (Home Office)

 

Looking to improve commercial decision-making, strengthen your analytics capabilities, or identify new growth opportunities? Let's connect!